Trademark Law

Intellectual Property Law – Trademarks

There are three registered forms of intellectual property: trademarks, patents and copyrights. Trademarks are used to identify the source of goods or services and to protect the reputation of your company. Trademarks have various measures of strength, depending on whether they’re registered or unregistered, descriptive or arbitrary (fanciful), and whether they are similar to other marks. A trademark strategy requires careful consideration of the competitive landscape, the selection of a mark that has or can develop strong protection, and state, national or international registration. Your valuable trademark also needs to be defended and used properly. Speaking with an Immix IP attorney can help you identify practical steps to a strong trademark portfolio.

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